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The Insider: Jason Alexander Signs With Florida Department of Citrus for Ads

The Ledger – October 4, 2011

Orange juice is getting younger! That’s the new image the Florida Department of Citrus wants to give the classic breakfast drink by signing Jason Alexander of “Seinfeld” fame to become OJ’s new online spokesman. Alexander, who played George Costanza on the classic sitcom, would appear on the Florida orange juice Facebook page as Donny Clay, a new character he is developing as a parody of motivational speakers. The aim would be to give OJ a positive but lighthearted appeal that will reach post-boomer generations that consider OJ “just juice.” The department is still negotiating with Alexander.

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