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Brazil orange juice firms to win EU merger OK

Reuters – April 29, 2011

(Reuters) – Brazil’s Citrosuco and Citrovita are set to gain unconditional EU regulatory approval next week to form the world’s largest orange juice company, a person with knowledge of the matter said on Friday.

The Votorantim group, which controls Citrovita, Brazil’s No. 3 juice exporter, and the Fischer group, controller of Citrosuco, the No. 2 juice exporter, unveiled the proposed merger in May last year. [ID:nN14200805]

The European Commission opened an in-depth investigation in January, saying the deal raised potential competition concerns in Europe related to orange juice and other by-products, such as orange oils and essences.

“The merger will be approved next Wednesday. It will be a normal clearance,” the person said.

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